Cleaning And Hygiene Products Market: Analyzing The Demand For Personal Care Items

The global market for cleaning and hygiene products was valued at USD 153.58 billion in 2023. This market is projected to experience substantial growth, expanding at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2030.

Several factors are driving this market growth. The increasing number of single-person households has led to a higher demand for convenient and efficient cleaning solutions. Additionally, rising disposable incomes have enabled consumers to invest in premium cleaning products and services. Furthermore, a growing emphasis on health and hygiene has significantly boosted the demand for household cleaning products. 

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The cleaning and hygiene products market has also been influenced by ongoing product innovations. Numerous companies are expanding their product ranges, introducing new and improved cleaning solutions. This innovation has significantly reshaped the industry landscape.

The COVID-19 pandemic played a pivotal role in accelerating the growth of this market. It heightened global awareness regarding hygienic practices and household cleanliness. This increased awareness led to an unprecedented surge in demand for cleaning products, resulting in widespread shortages. Manufacturers responded by increasing their production capacity, which contributed to a significant boost in global sales within this market segment. 

Application Segmentation Insights

Laundry was the most popular application for detergents in 2023. This growth is due to the increasing need for clean clothes and the frequent washing required to maintain cleanliness. Detergents are essential for removing stubborn dirt and stains that water alone cannot remove. They work by lifting and breaking down dirt and stains, effectively washing them away from fabrics. Laundry bars remain a popular choice for handwashing garments in many regions due to their efficiency, affordability, and convenient size.

Product innovations are expected to continue driving growth in the laundry segment. Meanwhile, the hand/personal care segment is projected to experience significant growth through 2030. Growing consumer awareness of the importance of hand hygiene for overall health and well-being has increased the demand for hand sanitizers as a preventive measure against contagious diseases. This is expected to drive market expansion in the hand/personal care segment.

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