European Reusable Water Bottle Market: Growing Demand for Sustainable Products

Europe Reusable Water Bottle Industry Overview

The Europe reusable water bottle market size was estimated USD 1.90 billion in 2023 and is expected to grow at a CAGR of 4.5% from 2024 to 2030. This growth is driven by legislative actions and bans aimed at reducing single-use plastic consumption. For instance, the Single-use Plastics Directive in the EU mandates ambitious recycling targets and promotes eco-friendly alternatives like reusable water bottles. Consumer attitude toward sustainability is also contributing to market growth, with rising awareness of the environmental impact of single-use plastics and increasing adoption of reusable alternatives.

The survey findings from Leatherhead indicate that 58% of respondents keep and reuse their plastic bottles, which reflects a growing consumer awareness and willingness to adopt sustainable practices. With the UK's commitment to eliminating all plastic waste by 2042, consumers have a clear incentive to prioritize recycling and seek reusable alternatives, resulting in a growing demand for reusable water bottles.

Gather more insights about the market drivers, restrains and growth of the Europe Reusable Water Bottle Market

Moreover, consumers increasingly recognizing the value of sustainable products and strive to reduce their plastic consumption, this shift in consumer behavior bodes well for the market demand. In addition, due to the changing consumer preferences towards sustainability, major manufacturers in Europe are capitalizing on this trend by offering innovative and eco-friendly reusable water bottles, driving market growth and contributing to the overall goal of reducing plastic waste and promoting a circular economy.

The increasing trend of bio-plastic reusable water bottles among European consumers is driven by heightened environmental awareness and a strong commitment to sustainability. Consumers are increasingly rejecting single-use plastics in favor of eco-friendly alternatives, spurred by grassroots environmental movements and stringent government regulations to reduce plastic waste. Bio-plastics, derived from renewable sources like corn starch or sugarcane, offer a biodegradable and lower carbon footprint alternative, aligning with the continent's push towards a circular economy. This shift is supported by innovations in material science that enhance the durability and usability of bio-plastic products, making them a viable and attractive choice for conscientious consumers.

For instance, Bottle Up, an Amsterdam-based company, introduced the first fully reusable, pre-filled, plant-based water bottle in the UK in January 2024, aiming to address the significant issue of single-use plastic water bottle consumption. These bottles are made from sugar cane, a crop that requires minimal fertilizer and irrigation, and are BPA-free. The bottles are pre-filled with spring water from Elmhurst to reduce their carbon impact and can be cleaned at home in a dishwasher for continued reuse. Available in three colors, they are designed to be durable throughout their lifecycle and are sold through various retail and online outlets, with plans to expand into hospitality venues.

Companies are leveraging multiple retail channels and partnerships with end-users, such as hotel chains in the hospitality sector, to enhance their sales. For instance, Bottle Up has strategically positioned itself in the European reusable water bottle market by leveraging a multi-channel retail approach to maximize accessibility and reach. By partnering with well-known hospitality chains such as Accor, Bottle Up aims to penetrate the hospitality sector and promote the adoption of reusable bottles in various venues. The brand is also available through major retailers like Morrisons, Ocado, WH Smith, The Co-op, BP, Whole Foods, and Amazon, ensuring widespread distribution across both physical and online platforms, catering to diverse consumer preferences, and shopping habits

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• The global faucet market size was estimated at USD 21.78 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2030. The increasing prominence of multi-functionality faucets and the focus on aesthetic appeal is enhancing the demand for faucets in the market. The increase in investment in the industrial sector and urbanization is expected to make way for market growth.

• The global car wash service market size was estimated at USD 32.47 billion in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 6.1% from 2024 to 2030. As environmental restrictions forbidding residential car washing techniques become more stringent, the customer base for professional car washes is expected to rise, fueling the demand for these services.

Europe Reusable Water Bottle Market Segmentation

Grand View Research has segmented the Europe reusable water bottle market based on raw material, type, distribution channel, and region:

Europe Reusable Water Bottle Raw Material Outlook (Volume, Million Units, Revenue, USD Million, 2018 - 2030)

• Glass

• Aluminum

• Plastic

• Silicone

• Steel

• Others

Europe Reusable Water Bottle Type Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)

• Insulated

• Non-insulated

Europe Reusable Water Bottle Distribution Channel Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)

• Online

• Offlineo Wholesaleo Supermarkets/Hypermarketso Specialty Storeso Sport Storeso Local Stores

Europe Reusable Water Bottle Regional Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)

• Europeo Germanyo Austriao Switzerlando Franceo Great Britaino Spaino Italy

Key Companies profiled:

• Tupperware Brands Corporation

• SIGG Switzerland AG

• STANLEY

• YETI EUROPE (YETI Holdings, Inc.)

• 24Bottles

• HydroFlask

• Klean Kanteen

• Contigo Brands

• Camelbak

• Laken

• Ball Corporation

• Thermos LLC

• S'well

• Hydaway

• Chilly's Bottles

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Recent Developments

• In March 2024, Camelbak introduced the Podium Steel and Podium Titanium vacuum-insulated bike water bottle series. The new vacuum-insulated design addresses a common issue cyclists face during summer rides-the warming of water throughout the journey-by delivering superior thermal efficiency to maintain a consistent water temperature for extended periods. The Podium vacuum-insulated bottle series includes stainless steel options in two widely preferred sizes: 530 ml priced at USD 35 and 650 ml priced at USD 40, along with a titanium version in 530 ml offered at USD 100.

• In January 2024, S'well introduced the S'well Explorer, its newest hydration innovation. Designed to focus on performance and functionality, the S'well Explorer incorporates the technology found in S'well's Original Bottles and Tumblers. Its fresh shape and enhanced usability makes it ideal for on-the-go hydration.