Popcorn Market Insights, Consumer Preferences And Demands Report To 2030

Popcorn Industry Overview

The global popcorn market size was estimated at USD 5.2 billion in 2021 and is anticipated to expand at a compound annual growth rate (CAGR) of 11.2% from 2022 to 2030. The market growth is reliant upon the global consumer trend toward well-being. In addition, the industry is being driven by changing consumer behavior patterns for food and beverage globally. The global popcorn supply chain and distribution channel were disrupted by the coronavirus outbreak, which resulted in the closure and restrictions of convenience stores, and super/hypermarkets. The COVID-19 pandemic caused a significant shift in consumer purchasing priorities.

Gather more insights about the market drivers, restrains and growth of the Popcorn Market

Personal health and sustainable development, once relegated to the category of "niche" interests, are now at the forefront of buyers' minds, especially when it is related to food purchases. Demand for healthy, convenient, and sustainably-produced foods is on the rise, and plant-based proteins are more popular than ever. People are making personal purchasing decisions based on sustainability and are aiming to make more health-conscious shopping decisions due to the pandemic, which has caused a significant shift in consumer expectations. In addition, the demand for popcorn with different flavors is also driving the market.

The global demand for ready-to-eat snacks is increasing, significantly affecting the food and beverage market. Ready-to-eat (RTE) products dominate the industry. An expanding range of exciting new flavors, consistent product development, and innovation attract consumers and are attributable to the increased demand for gourmet flavored RTE popcorn. Sea salt flavor, for instance, is becoming increasingly popular, and PepsiCo, Inc. is capitalizing on this trend with its Smartfood Delight Sea Salt Popcorn. Companies in the RTE popcorn industry are taking steps to increase market share with their attractive product packaging, diverse product portfolio, and promoting products on online platforms.

E-commerce or online retail has made popcorn accessible to consumers across various parts of the world. Due to increased internet usage and customer preference for shopping apps, major market participants are rapidly building e-commerce websites. Along with discounts and unique deals, online brands provide particular benefits to those who join their online community. The demand for microwave popcorn increased during the COVID-19 pandemic due to stay-at-home orders. In addition, as the percentage of households with microwaves has increased, so has the demand for microwaveable popcorn, which is another key factor driving the product demand.

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Key Companies profiled:

• Campbell Soup Company

• PepsiCo Inc.

• Conagra Brands, Inc.

• Weaver Popcorn, Inc.

• Quinn Foods LLC

• The Hershey Company

• Eagle Family Foods Group LLC

• PROPER Snacks

• JOLLY TIME

• Intersnack Group GmbH & Co. KG