Digital Product Passport Market: Revolutionizing Product Traceability

The global digital product passport market size was valued at USD 213.9 million in 2024 and is expected to expand at a CAGR of 34.9% from 2025 to 2030. This growth is primarily driven by the increasing global demand for product transparency, sustainable manufacturing practices, and circular economy solutions.

Companies across various industries are adopting DPP systems to track and share detailed product information, including material sources, environmental impact, and end-of-life options. This trend is supported by rising consumer awareness, investor pressure regarding environmental, social, and governance (ESG) performance, and the need for businesses to optimize resource use and minimize waste.

Furthermore, consumers are giving more priority to eco-products and demanding rich information regarding sourcing and sustainability about products. Consumers' new perceptions are nudging businesses towards taking up DPPs as a means of creating brand trust and fulfilling market needs. One of the key trends in the worldwide DPP market is the adoption of innovative technologies such as blockchain, the Internet of Things (IoT), and Artificial Intelligence (AI), which enhance the scalability and efficiency of DPP deployments. Blockchain technology provides secure and unalterable product information tracking across supply chains, while IoT sensors enable real-time monitoring of product conditions. AI is increasingly used to process lifecycle data, forecast product behaviour, and automate compliance procedures. Such technologies are evolving DPPs from passive tracking systems to active systems that are capable of monitoring supply chain activities and disruptions and hence improving operating efficiency and sustainability performance.

Key Digital Product Passport Company Insights

Some of the key players operating in the market are SIEMENS, 3E, Avery Dennison, Billon Group, among others.

• 3E is an environmental, health, and safety (EHS) compliance solutions provider that specializes in data services supporting manufacturers in managing chemical and material data. For DPP, 3E's platforms help businesses accumulate and store mandatory data attributes such as substance declarations, regulatory flags (e.g., REACH, RoHS), and safety data. Such datasets are critical inputs for businesses in electronics, packaging, and chemical industries trying to meet upcoming digital passport regulations.

• Avery Dennison focuses on labelling technologies, smart packaging, and digital identification systems. It supplies RFID labels, QR code technologies, and traceability platforms in the cloud that enable physical products to be connected with digital records. For applications related to DPP, Avery Dennison solutions enable brands to store and transmit rich product information such as composition, origin, and recyclability. Its solutions are commonly applied in apparel, logistics, and consumer goods industries where product traceability is becoming increasingly important from a regulatory perspective.

• Billon Group creates secure digital identity, data transfer, and document storage technologies on the blockchain. Its solution is engineered to enable immutable and decentralized storage of structured data, such as those required for DPP frameworks. Billon's architecture enables permissioned sharing of data, version control, and compliance auditing, especially applicable to firms with intricate cross-border supply chains and companies handling sensitive material declarations or supplier information

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Recent Developments

• In February 2025, Victoria's Secret & Co. rolled out its initial batch of Digital Product Passports (DPPs) across several collections such as the Signature Cotton T-shirt Bra and the VSX Featherweight Max Sports Bra. Each passport, available through QR code on the product label, gives consumers detailed product information, such as fabric makeup, transparency around sourcing, manufacturing partners, and environmental impact metrics. The DPP implementation is just one aspect of Victoria's Secret's overall focus on sustainability and responsible production practices, designed to increase traceability and customer involvement.

• In January 2025, Madaster launched its own Digital Product Passport (DPP) platform specifically designed for the construction and manufacturing industries. The system collects and deals with detailed information on product material composition, embodied carbon, reusability potential, and end-of-life disposition. Intended to assist firms in meeting soon-to-be imposed European Union circular economy regulations, the platform helps stakeholders minimize waste and maximize efficiency of resources. Madaster's DPP service highlights the change toward data-led sustainability in built environments and manufacturing.

• In June 2024, Eviden, in partnership with the IOTA Foundation, launched the Eviden Digital Passport Solution (EDPS), a turnkey Digital Product Passport solution using blockchain technology. Based on IOTA's distributed ledger technology, EDPS provides secure and tamper-proof storage of data about a product's life cycle, carbon footprint, and sustainability performance. The first application targets automotive batteries, facilitating compliance with future EU regulations as well as more general use across industries looking for traceability and ESG compliance.