Anime Market Dynamics: The Impact of Streaming Services on Content Accessibility

The global anime market size is anticipated to reach USD 60.07 billion by 2030 and is projected to grow at a CAGR of 9.8% from 2024 to 2030, according to a new report by Grand View Research, Inc.The market growth is attributed to the rising popularity of anime content globally. The market's growth is further fueled by the introduction of application games and the rising trend of online distribution of anime content in the coming years. The online distribution of anime content is a significant contributor to the market's revenue, and its continued growth is expected to fuel the market's position in the entertainment industry.

The anime market is benefiting from the technology advancements, as content creators are developing complex pre and post-production tools to enhance the quality of their solutions. Additionally, the utilization of cutting-edge technologies such as Artificial Intelligence (AI) and blockchain in anime gaming is anticipated to contribute to the growth of the anime market by improving the overall gaming experience. 

Gather more insights about the market drivers, restrains and growth of the Global Anime Market

The number of anime enthusiasts globally is rising at an exponential rate, with popular shows such as Naruto, One Piece, Hunter X Hunter, and Dragon Ball Z appealing to audiences. In addition, manga, the comics that inspired many anime series, are gaining popularity among fans worldwide. Consequently, anime creators are working tirelessly to deliver high-quality anime content and unique characters that can contribute to the positive development of children at a young age. For instance, in August 2022, Toei Animation Co. Ltd. collaborated with Epic Games, Inc. to launch Dragon Ball Z characters as playable options in the popular Fortnite video game. This partnership brought in more players to the game and also served as an introduction to the anime for those who were previously unaware of it.

Anime Market Segments Highlights:

• Based on the ‘Type’ segment, the merchandising segment accounted for the major revenue share of over 30% owing to the growing demand for anime merchandise products, including figurines, t-shirts, posters, and key chains, among others

• Based on the ‘Genre’ segment, the action & adventure segment accounted for the highest revenue in 2023 due to the historical dominance and preference for action and adventure-based T.V. series such as Dragon Ball Z, One Piece, and Naruto, among others

• North America is anticipated to grow at the highest CAGR of over 16% from 2024 to 2030, owing to the growing fan base and popularity for anime content across the region, along with an increase in the sale of anime merchandise

Browse through Grand View Research's Next Generation Technologies Industry Research Reports.

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Segments Covered in the Report

Grand View Research has segmented the global anime market based on type, genre, and region:

• Anime Type Outlook (Revenue, USD Million, 2018 - 2030)

  • T.V.

  • Movie

  • Video

  • Internet Distribution

  • Merchandising

  • Music

  • Pachinko

  • Live Entertainment

• Anime Genre Outlook (Revenue, USD Million, 2018 - 2030)

  • Action & Adventure

  • Sci-Fi & Fantasy

  • Romance & Drama

  • Sports

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Poland

    • Hungary

    • Austria

    • Russia

    • Netherlands

    • Finland

    • Sweden

    • Czech Republic

    • Rest of Europe

  • Asia Pacific

    • Australia & New Zealand

    • China

    • Philippines

    • South Korea

    • Indonesia

    • Vietnam

    • Thailand

    • Malaysia

    • India

    • Rest of Asia Pacific

  • Latin America

    • Brazil

    • Mexico

    • Rest of Latin America

  • Middle East & Africa (MEA)

    • Saudi Arabia

    • Turkey

    • Rest of Middle East & Africa

  • Japan 

Order a free sample PDF of the Anime Market Intelligence Study, published by Grand View Research.