Kombucha Market Fueled by Probiotic Demand and Functional Beverages

The global kombucha market size was estimated at USD 4.26 billion in 2024 and is projected to reach USD 9.09 billion by 2030, growing at a CAGR of 13.5% from 2025 to 2030. The kombucha market is fueled by a rising consumer preference for healthy, functional beverages and increased awareness of the benefits of probiotics for gut health.

The growing demand for natural, organic, and low-sugar products aligns with health-conscious consumption trends, further accelerating market growth. In addition, the introduction of innovative flavors and unique formulations has broadened kombucha’s consumer base, making it more appealing to a diverse audience. Strategic marketing initiatives and expanded distribution channels, including retail partnerships and e-commerce platforms, have enhanced product accessibility, contributing significantly to the market’s rapid expansion and global reach.

In addition to the rising health-conscious consumers, with the sober curious movement, consumers are focusing on limiting their alcohol intake. The growing trend of lower-alcohol beverages makes it a good choice for those who want to enjoy an alcoholic drink without overindulging. The major brands in the market are capitalizing on the growing trends by offering an attractive alternative to such consumers.

Key Market Trends & Insights

• North America made the largest contribution to the market in 2024, with 44.1% of the revenue share.

• The kombucha market in the U.S. is projected to grow at a CAGR of 13.6% from 2025 to 2030.

• By product, the conventional kombucha segment accounted for a dominant share of 91.6% of the global revenue in 2024.

• By product, the hard segment is expected to grow at a CAGR of 18.0% during the forecast period.

• By distribution channel, sales segment of kombucha through off-trade channels are expected to grow at a CAGR of 15.4% from 2025 to 2030.

Order a free sample PDF of the Kombucha Market Intelligence Study, published by Grand View Research.

Market Size & Forecast

• 2024 Market Size: USD 4.26 Billion

• 2030 Projected Market Size: USD 9.09 Billion

• CAGR (2025-2030): 13.5%

• North America: Largest market in 2024

• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights

The market is characterized by the presence of a few well-established players and several small and medium players. The majority of the market share is captured by key players, who are adopting various strategies, including new product launches, expansion of product portfolios, and mergers & acquisitions. For instance:

• In May 2024, GT's Living Food, the maker of the first bottled kombucha sold in the US, launched its first-ever fan-created product, SYNERGY Pomelo Pink Lemonade Raw Kombucha. The new flavor was the result of a social media contest in which fans submitted over 17,000 flavor ideas, which were narrowed down to three finalists: Tropical Colada, Cherry Hibiscus, and Pomelo Pink Lemonade. Pomelo Pink Lemonade received the most votes out of over 25,000 cast and was chosen as the winner.

• In January 2024, Lo Bros introduced a limited-edition Purple Grape flavored kombucha, which aims to evoke nostalgia by offering a familiar taste from childhood in a modern and healthier format. This new beverage has an organic infusion that enhances the classic purple grape flavor with a refreshing fizz, making it not only enjoyable but also beneficial for gut health.

• In November 2023, Momo Kombucha and Orbit Beers collaborated to create an alcohol-free hopped kombucha. This innovative beverage combines the probiotic benefits of kombucha with the complex flavors of hops, typically found in craft beers. The collaboration was aimed at offering a unique and healthy alternative to traditional alcoholic drinks, catering to the growing demand for non-alcoholic options. This product is part of a broader trend toward health-conscious consumption, highlighting the evolving preferences in the beverage market.

Key Players

• GT’s Living Foods

• København Kombucha

• Remedy Drinks

• GO Kombucha

• Læsk

• Lo Bros

• VIGO KOMBUCHA

• Brothers and Sisters

• BB Kombucha

• MOMO KOMBUCHA

• Real Kombucha

• Equinox Kombucha

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion

The global kombucha market is undergoing rapid expansion, with its size projected to more than double from USD 4.26 billion in 2024 to USD 9.09 billion by 2030, driven by a robust 13.5% CAGR. This significant growth is primarily fueled by a decisive consumer shift toward healthy, functional, and low-sugar beverages, alongside heightened awareness of probiotics for gut health. While North America currently dominates the market with a 44.1% revenue share in 2024 (with the U.S. market specifically forecasted to grow at a 13.6% CAGR), Asia Pacific is identified as the fastest-growing region.