Precision Farming Market Expansion: The Role of Data Analytics in Enhancing Crop Yields

Precision Farming Industry Overview

The global precision farming market size was valued at USD 10.50 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 12.8% from 2024 to 2030. The growth of precision farming is attributed to the burgeoning proliferation of the Internet of Things (IoT) along with the use of advanced analytics by farmers. Advanced analytics is a part of data science that uses numerous tools and methods to forecast data and ensure that the crop and soil receive adequate nurturing. This helps farmers to plan their actions accordingly.

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For a deep understanding of different farming aspects such as irrigation and plowing, numerous technologies such as IoT, GPS, and remote sensing application control are used. IoT helps farmers address various challenges involved in the proper monitoring of crops. It provides real-time data about environment temperature and water content in the soil through sensors placed on the farm, which assists farmers in making improved decisions about harvesting times, crop market rate, and soil management. This is one of the key factors contributing to the growth of the market for precision farming.

Other factors that facilitate the adoption of sustainable farming technologies include better education and training for farmers, easily accessible information, availability of financial resources, and high demand for organic food. The depletion of natural resources and deterioration of the environment are some of the factors responsible for limiting crop production. Growing environmental concerns are encouraging farmers to shift their focus toward sustainable agriculture practices, such as the preservation of natural resources. This has driven the need for improving crop nutrition and protection, in turn bolstering the market growth.

Technological innovations, such as vertical farming with smart designs to maximize yields and reduce waste, have unfolded numerous growth opportunities. Moreover, increasing investments in technologies such as driverless tractors, guidance systems, and GPS sensing systems are also expected to contribute to the growth of the precision farming market size during the period of study. For instance, numerous sensors such as soil sensors, climate sensors, and water sensors are placed around the fields to help farmers monitor their crops and gain real-time information. Additionally, these sensors also help farmers obtain a high yield with less crop wastage. These sensors are also highly adopted in different applications such as agriculture, pharmaceutical and healthcare, automotive, and sports.

The outbreak of COVID-19 has adversely affected the global market for precision farming with several manufacturing units across China, India, European countries, Japan, and the U.S. temporarily shutting down. This has consequently led to a significant slowdown in the production of precision farming equipment. Lockdowns imposed by the governments in the wake of the coronavirus pandemic affected manufacturing and pegged back the consumer demand for such high capital equipment.

However, the use of farm management software tools and remote sensing could lead to higher adoption post-COVID-19 period. Companies have already begun focusing more on wireless platforms to enable real-time decision-making for crop health monitoring, yield monitoring, irrigation scheduling, field mapping, and harvesting management.

The North America precision farming market emerged as a profitable revenue belt in 2023, owing to the higher adoption of the technologies and devices such as the guidance system, and Variable Rate Technology (VRT) for growing crops. On the other side, smart solutions involve high investments, which act as a drawback for farmers, especially in developing countries such as China, India, and Brazil. The investment in the precision farming market is high, however, in the later run, it offers a notable return on investment as it reduces the overall production cost and increases efficiency.

The COVID-19 pandemic has brought widespread disruption to the global supply chain, resulting in food shortages and inflation. Necessary measures are required to strengthen the food supply chain and prepare for any future crisis. The ongoing pandemic has highlighted the significance of being able to carry out agricultural operations remotely. The ability of smart agricultural practices to help farmers recoup losses in a relatively shorter lead time is expected to drive future market growth.

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Key Precision Farming Company Insights

• Deere & Company is engaged in the manufacturing & construction of agricultural and forestry machinery; drivetrains and diesel engines for heavy equipment; and lawn care machinery. Additionally, the company also manufactures and provides other heavy manufacturing equipment. The company serves diverse industries such as agriculture, forestry, construction, landscaping & grounds care, engines & drivetrain, government and military, and sports turf.

• AGCO Corporation is a U.S.-based agriculture equipment manufacturer. The company develops and sells products and solutions such as tractors, combines, foragers, hay tools, self-propelled sprayers, smart farming technologies, seeding equipment, and tillage equipment.

• Prospera Technologies and Agrible, Inc. are some of the emerging market participants in the target market.

• Porspera Technologies is a global service provider of agriculture technology for managing and optimizing irrigation and crop health. The company provides AI-based sensors and cameras that aid farmers in crop monitoring.

• Agrible is a U.S.- based agriculture solution provider. The company helps customers in more than 30 countries optimize water use, crop protection, fertilization, fieldwork, research trials, food supply chains, and sustainability initiatives

Recent Developments

• In July 2023, Deere & Company, a global agriculture and construction equipment manufacturer announced the acquisition of Smart Apply Inc. an agriculture technology solution provider. Deere & Company is focused on using Smart Apply’s precision spraying solution to assist growers in addressing the challenges related to regulatory requirements, input costs, labor, etc. The acquisition is expected to help the company attract new customers.

• In April 2023 AGCO Corporation, a global agriculture equipment provider, and Hexagon, an industrial technology solution provider declared their strategic collaboration. The collaboration is focused on the expansion of AGCO’s factory-fit and aftermarket guidance offerings.

• In May 2023, AgEagle Aerial Systems Inc., a global agriculture technology solution provider announced its establishment of a new supply agreement with Wingtra AG. The 2-year supply agreement is expected to securely supply RedEdge-P sensor kits for incorporation with WingtraOne VTOL drones.

• In May 2021, AGCO announced a targeted spraying solutions strategic collaboration with Raven Industries Inc., BASF Digital, and Robert Bosch GmbH. The objective of this deal was to assess the targeted spraying technology for enhancing crop protection product applications by limiting crop input costs and addressing environmental sustainability.